The best way for the Yankees to convince Juan Soto to stay in the Bronx long-term is by winning—and not just making the AL postseason, but aiming for a World Series run or at least an ALCS appearance.
Soto has proven to be the ideal complement to Aaron Judge, as evidenced by this season’s performance. The dynamic duo at the top of the lineup has the potential to keep the Yankees competitive for years. Soto embodies everything Brian Cashman had hoped for in Giancarlo Stanton, and more.
However, Soto’s value means every contending team with deep pockets will be in pursuit when he hits free agency, making the Yankees’ task of securing him all the more daunting. Like Aaron Judge, who was heavily courted by West Coast teams due to his California roots, Cashman will need to craft a compelling sales pitch that sets the Yankees apart from the competition. While they made Judge the team captain to keep him, they’ll need something equally persuasive for Soto.
However, negative press—such as a recent story from the New York Post—isn’t helping their cause.
The Yankees should do whatever it takes to keep Juan Soto, even if it means making significant sacrifices. While Clay Holmes is a solid relief pitcher, his importance to the Yankees doesn’t come close to what Soto brings to the team. The Yankees could easily find another closer, whether by signing someone, acquiring a player from their farm system, or even looking to the Pittsburgh Pirates for a replacement.
Though I’m not a Yankees fan, the irony in this situation is clear. The Yankees could re-sign everyone except Soto, but doing so would likely cost them around 10 wins, turning them from a potential division winner into, at best, the third AL Wild Card team.
What makes this situation even more pressing is the possibility that if Soto leaves the Yankees, he might end up with their crosstown rivals, the New York Mets. Steve Cohen and his team have long had their eyes on Soto, which will only drive up his asking price. Given the stakes, Brian Cashman should be prepared to meet Soto’s demands and ensure he stays in the Bronx.
